about us

Strategy Voice Associates is a financial PR firm working exclusively with financial services professionals. Wealth managers, financial advisors, RIAs, ETF managers, and asset managers partner with us when they want to be quoted in major financial publications, booked as guests on financial television and radio programs, and recognized as go-to sources for journalists covering markets, investing, retirement, and wealth management.

A coherent public narrative is foundational to any media strategy. We help financial services firms define their positioning, develop key messages, and ensure consistency across all external communications — from media appearances to strategic company announcements.

Who we work with

Strategy Voice Associates works exclusively with financial services professionals, including Registered Investment Advisors (RIAs) and independent wealth managers, wealth management divisions of publicly traded investment banks, financial planners, asset managers and portfolio managers, ETF managers, and fintech executives and financial services CEOs.

ABOUT SCOTT GAMM

Scott Gamm is managing director of Strategy Voice Associates. He previously spent years as a financial journalist working at various financial outlets. At Yahoo Finance, he covered the stock market and reported daily from the floor of the New York Stock Exchange. Prior to joining Yahoo Finance, Scott covered markets at TheStreet.com.

Strategy Voice Associates works exclusively with financial services professionals, including Registered Investment Advisors (RIAs) and independent wealth managers, wealth management divisions of publicly traded investment banks, financial planners, asset managers and portfolio managers, ETF managers, and fintech executives and financial services CEOs.

Scott has appeared as a financial commentator hundreds of times across television outlets, including NBC’s Today, CNBC, Fox Business Network, Fox News Channel and C-SPAN.

He is the author of the 2013 book, More Money, Please (Penguin Random House). His second book, Overcome AI, was published in September 2020 by Hachette and explores the intersection of artificial intelligence and personal finance.

Scott is a graduate of NYU’s Stern School of Business.

Scott's firsthand experience as both a journalist and a source gives Strategy Voice Associates an inside perspective. He understands how editorial decisions get made, and how to position a financial expert as the right person for a given story.

SERVICES

MEDIA RELATIONS

We help clients get quoted in national business publications and booked as guests on financial television and radio programs to establish their credibility as thought leaders in the financial services industry. We utilize our deep knowledge of how newsrooms work to secure media placements for clients.

We present your insights and commentary to media outlets covering markets, the economy, Federal Reserve policy, retirement planning, and personal finance. Clients in the wealth management and financial advisory space are well-positioned to serve as expert sources on topics their clients care about and we know how to connect those dots for journalists on deadline. Whether you're an independent RIA, a financial planning firm, an investment bank, or an executive at a larger institution, we tailor your media strategy to your practice and your market.

MEDIA TRAINING

Effective communication is a skill. Clear and confident engagements with journalists, investors, clients and prospects is essential to any public relations effort. Our media training enables clients to deliver natural and compelling interactions with these stakeholders. We prepare clients to speak clearly, authoritatively, and memorably — whether on camera, in a print interview, or on a podcast. We cover message development, handling difficult questions, speaking in soundbites, and translating complex financial concepts into language that resonates with general audiences.

Messaging & Development

From elevating a client’s public profile or developing messaging for a strategic announcement, Strategy Voice Associates advises on how to communicate these messages to key stakeholders to drive business results.

A coherent public narrative is foundational to any media strategy. We help financial services firms define their positioning, develop key messages, and ensure consistency across all external communications.

 FAQ

What types of clients does Strategy Voice Associates work with? We work exclusively with financial services professionals including wealth managers, Registered Investment Advisors, financial planners, portfolio managers, ETF managers, asset managers, and fintech executives who want to build a meaningful presence in financial media.

How do I get quoted in major financial publications? Journalists covering investing, markets, and wealth management are constantly looking for credible expert sources. We pitch our clients to reporters and editors at national business publications and financial trade press, connecting your expertise to stories already in progress and positioning you for proactive coverage as well.

How do financial advisors get media coverage? Financial advisors get media coverage by becoming go-to sources for journalists covering markets, investing, retirement, and wealth management. That means having a clear point of view, being available on deadline, and working with a PR firm that has existing relationships with the reporters and producers covering your space.

What does a financial PR firm do? A financial PR firm pitches your expertise to journalists and producers, develops your media narrative, prepares you for interviews, and builds your profile as a thought leader in financial media over time.

How does the media placement process work? We develop a tailored media strategy for each client based on their expertise, their practice, and the current news environment. From there we pitch proactively and respond to breaking news opportunities, positioning our clients as credible, reliable expert sources that journalists and producers want to come back to again and again.

Do I need to already be well-known to work with you? No. Many of our clients come to us earlier in their public profile journey. What matters most is that you have genuine expertise and something meaningful to say. We help develop your media narrative, sharpen your messaging, and build your presence from wherever you are starting.

What makes Strategy Voice Associates different from other PR firms? We work exclusively in financial services, which means we understand your regulatory environment, your clients, and the media landscape covering your industry. More importantly, our managing director Scott Gamm spent years as a working financial journalist covering markets at national outlets and appearing on financial television — so we approach media relations from the inside out.

Do you offer media training? Yes. Media training is a core part of our practice. We prepare clients to speak confidently and concisely on camera, in podcast interviews, and in print, including how to handle difficult or unexpected questions and how to communicate complex financial topics in accessible terms.

How long does it take to start getting media placements? Timelines vary depending on your background, the current news environment, and the outlets we're targeting. We work to generate early wins while simultaneously building a longer-term strategy. Media relations is cumulative.

Do you work with clients nationwide or only in New York? We work with clients across the country. While our firm is based in New York, the financial media landscape we work with is national, and our clients are located in markets across the United States.

What does a typical engagement look like? Clients work with us on an ongoing basis, which allows us to pitch consistently, respond quickly to breaking news, and build momentum over time.

CONTACT US

SCOTT GAMM

email: scott@strategyvoiceassociates.com