FAQ

What types of clients does Strategy Voice Associates work with? We work exclusively with financial services professionals including wealth managers, Registered Investment Advisors, financial planners, portfolio managers, ETF managers, asset managers, and fintech executives who want to build a meaningful presence in financial media.

How do I get quoted in major financial publications? Journalists covering investing, markets, and wealth management are constantly looking for credible expert sources. We pitch our clients to reporters and editors at national business publications and financial trade press, connecting your expertise to stories already in progress and positioning you for proactive coverage as well.

How do financial advisors get media coverage? Financial advisors get media coverage by becoming go-to sources for journalists covering markets, investing, retirement, and wealth management. That means having a clear point of view, being available on deadline, and working with a PR firm that has existing relationships with the reporters and producers covering your space.

What does a financial PR firm do? A financial PR firm pitches your expertise to journalists and producers, develops your media narrative, prepares you for interviews, and builds your profile as a thought leader in financial media over time.

How does the media placement process work? We develop a tailored media strategy for each client based on their expertise, their practice, and the current news environment. From there we pitch proactively and respond to breaking news opportunities, positioning our clients as credible, reliable expert sources that journalists and producers want to come back to again and again.

Do I need to already be well-known to work with you? No. Many of our clients come to us earlier in their public profile journey. What matters most is that you have genuine expertise and something meaningful to say. We help develop your media narrative, sharpen your messaging, and build your presence from wherever you are starting.

What makes Strategy Voice Associates different from other PR firms? We work exclusively in financial services, which means we understand your regulatory environment, your clients, and the media landscape covering your industry. More importantly, our managing director Scott Gamm spent years as a working financial journalist covering markets at national outlets and appearing on financial television — so we approach media relations from the inside out.

Do you offer media training? Yes. Media training is a core part of our practice. We prepare clients to speak confidently and concisely on camera, in podcast interviews, and in print, including how to handle difficult or unexpected questions and how to communicate complex financial topics in accessible terms.

How long does it take to start getting media placements? Timelines vary depending on your background, the current news environment, and the outlets we're targeting. We work to generate early wins while simultaneously building a longer-term strategy. Media relations is cumulative.

Do you work with clients nationwide or only in New York? We work with clients across the country. While our firm is based in New York, the financial media landscape we work with is national, and our clients are located in markets across the United States.

What does a typical engagement look like? Clients work with us on an ongoing basis, which allows us to pitch consistently, respond quickly to breaking news, and build momentum over time.